What Mamaearth’s plateau teaches businesses

Mamaearth, once celebrated as a fast-growing D2C brand, found itself at a critical crossroads. After achieving unicorn status, the parent company, Honasa Consumer, made a major shift in its supply chain strategy. The goal was clear: cut costs and improve margins. But the move came with consequences that have put its growth story under pressure.

Want to read more?

Subscribe to upstegy.com to keep reading this exclusive post.

Subscribe Now