Strategy

Mamaearth, once celebrated as a fast-growing D2C brand, found itself at a critical crossroads. After achieving unicorn status, the parent company, Honasa Consumer, made a major shift in its supply chain strategy. The goal was clear: cut costs and improve margins. But the move came with consequences that have put its growth story under pressure.

Kerala is emerging as a global healthcare hotspot, with billion-dollar investments from KKR, Blackstone, and KEF Holdings reshaping hospitals and medical tourism. Here's why investors are rushing in—and what it means for the future of Indian healthcare.